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Keywords: Digital marketing communications
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 607–624.
Published: 26 February 2024
... the influence of perceived usefulness, perceived ease of use, trust, and involvement on customer engagement due to emojis used in digital marketing communications among Generation Z (Gen Z) in South Africa. Design/methodology/approach Following the descriptive research approach, quantitative research...
