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Keywords: Digital media
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Journal Articles
Young adults’ recognition of native advertising disguised as news
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (1): 91–108.
Published: 09 April 2020
... be contacted at: n.mutmainah@ui.ac.id 06 08 2019 26 10 2019 05 12 2019 20 12 2019 23 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Journalism Digital media Deception Native advertising Media credibility Young...
Journal Articles
Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 376–387.
Published: 21 November 2016
..., social-cognitive theory and theories on monotony to examine the factors that will encourage or deter the use of these SNSs. Digital media Adolescence Consumer socialization © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only 30 05...
