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Keywords: Digital media
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (1): 91–108.
Published: 09 April 2020
... and it became popular after 2015. Nina Mutmainnah can be contacted at: n.mutmainah@ui.ac.id 06 08 2019 26 10 2019 05 12 2019 20 12 2019 23 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Journalism Digital media...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 376–387.
Published: 21 November 2016
... internet savvy and spend more time on SNSs, has made them the main target of social media marketing efforts for marketers and advertisers. This study is the extension of the work done by Yazdanparast et al. (2015) . Social media is booming in the digital media environment, and the subject...
