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Keywords: Dogs
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Journal Articles
New kids on the mall: babyfied dogs as fashionable co-consumers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (3): 263–272.
Published: 12 August 2014
...Dr Mary Jane Kehily and Dr Lydia Martens; Annamari Vänskä Purpose – This article is a theoretical investigation about the babyfied dog and the troubled relationship between dogs and parenting in contemporary consumerist culture. Design/methodology/approach – In the frame of the special...
