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Keywords: Ducoffe’s advertising model
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 362–381.
Published: 22 December 2021
... is to validate their study findings to see if the results remain the same (the stability of the measurement scale) or they may change with a different targeted population (e.g. children) of the study. Quantitative methods Parenthood Online media Other media and children Ducoffe’s advertising model Pop...
