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Keywords: Ducoffe’s advertising model
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Journal Articles
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 362–381.
Published: 22 December 2021
... media and children Ducoffe’s advertising model Pop-up ads in O-VGs Children and inspired-to behavior Application/game-based advertising is getting more popular because of the cost-effective platform, personalization, on-demand, large online gaming community and their engagement in online...
