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Keywords: E‐commerce
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 969–989.
Published: 10 July 2024
... E-commerce Perceived usefulness Perceived trust Technology readiness The e-commerce landscape has witnessed a notable increase in online shoppers worldwide, especially among millennials and Gen Z (Osman, 2023 ; Chevalier 2024a , 2024b). Millennials, born between 1981 and 1996, and Gen Z...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 786–806.
Published: 22 August 2023
...Ashish Gupta; Ajay Kumar; Esubalew Melese Purpose This study aims to identify the key drivers of consumer engagement in e-commerce among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued usage intention. Design/methodology/approach A cross-sectional research...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 387–412.
Published: 18 September 2020
... and perceived enjoyment (PE) – two antecedents that are considered to have an impact on the female buying behaviour in e-commerce. Design/methodology/approach A model is developed based on the technology acceptance model. The conceptual framework is augmented with additional constructs such as gamification...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 193–210.
Published: 22 October 2019
... 03 2019 16 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only E-commerce Omni-channel retailing ISM–fuzzy MICMAC Young consumer engagements The term, consumer engagement, is increasingly gaining popularity in the marketing...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (1): 131–151.
Published: 20 September 2019
... 2019 29 03 2019 21 05 2019 11 07 2019 31 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online reviews Purchase intention Millennials E-commerce Theory of reasoned action In 2018, consumers purchased...
Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (3): 219–222.
Published: 01 April 2000
..., virtual community marketing and e‐commerce strategies together with clients like Philips, VNU and SENS/State Lottery. K e y w o r d s : KinderNet5, Bookmark, Interactive, Virtual communities, E-commerce Brian Hirman, Bookmark, PO Box 70508, 5201 CK's Hertogenbosch, The Netherlands Tel: +31 73 6463939, Fax...
Journal Articles
International Journal of Advertising and Marketing to Children (1999) 1 (3): 173–176.
Published: 01 March 1999
...Sharon Carter This article sets out to explore what is influencing children — how they spend their leisure time and how technology plays its part in this. In particular the author explores the impact of the Internet and e‐commerce and draws on experiences from the US. In addition she also looks...
