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Keywords: E-commerce
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Journal Articles
Are young adult consumers ready to be intelligent shoppers? The importance of perceived trust and the usefulness of AI-powered retail platforms in shaping purchase intention
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 969–989.
Published: 10 July 2024
... E-commerce Perceived usefulness Perceived trust Technology readiness The e-commerce landscape has witnessed a notable increase in online shoppers worldwide, especially among millennials and Gen Z (Osman, 2023 ; Chevalier 2024a , 2024b). Millennials, born between 1981 and 1996, and Gen Z...
Journal Articles
Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context
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Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 786–806.
Published: 22 August 2023
...Ashish Gupta; Ajay Kumar; Esubalew Melese Purpose This study aims to identify the key drivers of consumer engagement in e-commerce among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued usage intention. Design/methodology/approach A cross-sectional research...
Journal Articles
Examining the importance of gamification, social interaction and perceived enjoyment among young female online buyers in India
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Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 387–412.
Published: 18 September 2020
... and perceived enjoyment (PE) – two antecedents that are considered to have an impact on the female buying behaviour in e-commerce. Design/methodology/approach A model is developed based on the technology acceptance model. The conceptual framework is augmented with additional constructs such as gamification...
Journal Articles
Adoption barriers in engaging young consumers in the Omni-channel retailing
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Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 193–210.
Published: 22 October 2019
.... Originality/value To date, the research on Omni-channel barriers in the present context is scant. The research provides insides on identified dimensions on young consumer engagement in OCR. E-commerce Omni-channel retailing ISM–fuzzy MICMAC Young consumer engagements The term, consumer...
Journal Articles
How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions
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Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (1): 131–151.
Published: 20 September 2019
... Purchase intention Millennials E-commerce Theory of reasoned action In 2018, consumers purchased $US2.86tn worth of goods from online retailers, which is up 18 per cent from the previous year (Young, 2019). Marketing tangible goods online differs from selling in a physical store because...
Journal Articles
Kaboem: A Virtual Community for Kids
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International Journal of Advertising and Marketing to Children (2000) 2 (3): 219–222.
Published: 01 April 2000
..., virtual community marketing and e‐commerce strategies together with clients like Philips, VNU and SENS/State Lottery. KinderNet5 Bookmark Interactive Virtual communities E‐commerce K e y w o r d s : KinderNet5, Bookmark, Interactive, Virtual communities, E-commerce Brian Hirman, Bookmark, PO Box...
Journal Articles
The Net Generation: Media Consumption is Changing as Kids Have More Choice
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International Journal of Advertising and Marketing to Children (1999) 1 (3): 173–176.
Published: 01 March 1999
...Sharon Carter This article sets out to explore what is influencing children — how they spend their leisure time and how technology plays its part in this. In particular the author explores the impact of the Internet and e‐commerce and draws on experiences from the US. In addition she also looks...
