Keywords: Email
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Journal Articles
International Journal of Advertising and Marketing to Children (1999) 1 (2): 109–111.
Published: 01 February 1999
...Jon Cousins Children see the internet as ‘their’ medium: email is ‘their’ communications channel. As more and more children get their own email address, it becomes an attractive (and relatively economical) means for brands to keep in touch with them. But a lot of damage can be done by using...

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