... and intention to purchase; trust and intention to purchase; and perceived usefulness and intention to purchase. Practical implications This study can help organizations in emerging markets use emojis in their digital marketing communications to engage customers and stimulate intention to purchase among...

...Denni Arli; Krzysztof Kubacki; Fandy Tjiptono; Sebastian Morenodiez Purpose Online digital piracy continues to rise globally. The issue is worsening among young people especially in the context of emerging markets due to lack of laws and regulations. Interestingly, emerging markets are also home...

... of their attitude towards child rearing but also towards their acceptance of the child as a significant member of the family decision-making process across the categories of product. Children Consumer socialisation Emerging market Family decision-making Market segmentation Parental attitude...