Keywords: Emo subculture
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 351–359.
Published: 15 November 2013
...Ariela Mortara; Simona Ironico Purpose – The aim of this paper is to analyse the role of creative re-appropriation of goods, symbols, and other manifestations of the dominant material culture in the Emo subculture identity construction process. Design/methodology/approach – The authors...

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