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Keywords: Emotional CSR proximity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (6): 961–977.
Published: 11 June 2025
... for analysis. Findings The results revealed that the effect of emotional CSR proximity on consumer engagement in virtual CSR was much stronger than that of cognitive CSR proximity. In addition, desensitization may occur between emotional CSR proximity and consumer engagement among consumers with higher...
