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Keywords: Emotional reactions
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Journal Articles
Effectiveness of the use of threats in communication with children (aged from 8 to 12)
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 614–629.
Published: 01 July 2021
... the communication. H1b. Negative emotional reactions have a negative impact on the attitude toward the communication. H2. Cognitive evaluation of the threat presented in the communication has a positive impact on the attitude toward it. H2a. A favorable threat...
