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Keywords: Emotional reactions
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 614–629.
Published: 01 July 2021
... 2020 26 02 2021 21 03 2021 Persuasion Marketing Threats Emotional reactions Dental hygiene Kids Cognitive reactions Attitude Behavioral intention In the field of social marketing, threat appeals have been widely studied since 1950 (Brennan et al., 2020...
