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Keywords: Emotional satisfaction
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (7): 1026–1047.
Published: 08 July 2026
...Ivo Novitaningtyas; Widya Paramita Purpose This study aims to examine how perceived authenticity formed through social media induces emotional satisfaction and promotes tourists’ pro-environmental behavior through environmental self-efficacy. The study also assesses the moderating role...
