...Abul Kalam; Chai Lee Goi; Ying Ying Tiong Purpose The purpose of this study is to investigate the effects of celebrity endorsers on consumer advocacy, customization and entertainment intentions based on the notion of the stimulus–organism–response (SOR) framework. In addition, this study aims...

... are proactive and cynical about conventional marketing ploys. Shows how media, like the UK’s “Sun” newspaper, are including gaming content, while the supremacy of American Hollywood‐type entertainment may decline in the face of gaming’s popularity. Recounts an early example of a highly successful video game...

... and street protests. Games (Curriculum) Psychology Work psychology Entertainment YOUTH TRENDS Grow up: it's time to play Sean Pillot de Chenecey, Captain Crikey, explores the developing play nation a gathering trend for more play in our daily lives which may have a major impact on the future...