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Keywords: Environmental attitude
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (2): 165–178.
Published: 23 August 2021
... customers’ environmental attitude and product attitude. Although product attitude is found to have a dominant effect on CCB, the impact of environmental attitude on CCB and re-patronage intention is worth noting. Moreover, advocacy and tolerance significantly mediate the relationship between product...
