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Keywords: Environmental commitment
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Journal Articles
Raising the bar? How Generation Z perceives corporate reputation and environmental commitment
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (3): 407–426.
Published: 08 December 2025
...Elisenda Estanyol; Lluís Mas-Manchón; José Fernández-Cavia; Pablo Van-Bergen Purpose The purpose of this study is to explore stakeholders’ perceptions of corporate environmental commitment and reputation, focusing on Generation Z versus Millennials, Generation X and Boomers. This paper also...
