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Keywords: Environmental knowledge
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Journal Articles
Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 767–785.
Published: 24 July 2023
... as individual traits, including interest, attitude and lifestyle, are crucial factors that influence consumer behavior (Roy et al., 2018). According to the theory of consumer behavior, green purchase intention can be explained by cognitive factors related to environmental knowledge, which can prompt...
Journal Articles
Green consumption behaviour among Generation Z college students in China: the moderating role of government support
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Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (4): 507–527.
Published: 17 March 2023
... are likely to be concerned about the future. Thus, this study aims to examine the factors affecting the college students’ GCB and the moderating effect of government support to provide new evidence from college students in China. Design/methodology/approach In addition to environmental knowledge...
Journal Articles
Environmental segmentation: young millennials’ profile in an emerging economy
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Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 359–379.
Published: 01 October 2019
..., frugality, environmental locus of control, and environmental knowledge. Design/methodology/approach The study sample consisted of 227 Turkish undergraduate students. A two-step cluster analysis was performed on environmental attitudes and purchase intentions scores. The differences among the clusters...
