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Keywords: Environmental locus of control
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Journal Articles
Environmental segmentation: young millennials’ profile in an emerging economy
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 359–379.
Published: 01 October 2019
..., frugality, environmental locus of control, and environmental knowledge. Design/methodology/approach The study sample consisted of 227 Turkish undergraduate students. A two-step cluster analysis was performed on environmental attitudes and purchase intentions scores. The differences among the clusters...
