... of responsible, sustainable and ethical consumption. These clusters encompass themes such as corporate social responsibility, gender and generational differences, green products, food sustainability, pro-environmental behaviors, the sharing economy and collaborative consumption, among others. The thematic maps...

... to make a positive impact. Practical implications This research has valuable implications for both academics and marketers. It provides new insights for scholars into understanding Generation Z decision-making in ethical consumption. It successfully applied the Theory of Planned Behaviour...