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Keywords: Ethnic groups
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (4): 330–336.
Published: 23 November 2010
... insights in understanding teenagers' behavior by examining the influence of Malaysian teenagers towards their family purchase decisions. Amily Fikry can be contacted at: amily@salam.uitm.edu.my © Emerald Group Publishing Limited 2010 Malaysia Youth Influence Ethnic groups Mobile...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (3): 189–203.
Published: 31 August 2010
... for both majority and minority ethnic groups in Malaysia. Research limitations/implications Although there are many ethnic groups in Malaysia this research only investigated two ethnic groups. Therefore, the results may not be applicable to other ethnic minority groups in Malaysia. Originality/value...
