...Oliver Gray Examines how self‐regulation in advertising, within a framework of legislation, can help reverse the trends toward childhood obesity and excessive consumerism by protecting children from undesirable advertising practices. Outlines how this works in Europe: a code of advertising practice...

...Duracell Reports the Duracell survey of favourite toy purchases in nine European countries, and how it is conducted. Lists and comments on the top 10 toys Europe‐wide: Tecnitoys’ SCX Monza Set, Smoby’s Star Party CD, Smoby’s No.1 football table, Zapf Creation’s My Model, Game Boy Advance SP...

...Graham Saxton Introduces MTV Networks Europe, where the author is Senior Vice‐President of Research and Planning, as Europe’s largest 24‐hour television network and an organisation which is constantly in touch with its vast Europe‐wide audience, including the youth market. Discusses youth culture...

...Barbie Clarke Surveys the children’s market in Europe, finding that there is a general similarity in child behaviour between countries. Focuses on children’s use of technology, finding that they have high levels of creativity in anticipating designs of products like mobile phones. Moves...

... reinventions of voiceovers and other verbal messages. Concludes that transnational toy advertising cannot escape local obstacles linked to sociocultural variables. TOY MARKETING Toy commercials across Europe In this study Simona De Iulio, University of Strasbourg and Zouha Jarrin, University of Grenoble...

... from 14 years in © World Advertising Research Center 2002 many aspects are more knowledgeable than their parents. (2) There is a trend in Europe for young people to leave home at a later stage in their lives than previously meaning more influence on what the family purchases over a longer time span...