... year olds group. Reports research carried out by “Metro” which identified ten expectations of young people, including a meaningful and interesting life, success in multiple fields as well as career, being a responsible consumer, and having a large network of friends. Follows this up with some...

... in that industry. Explains how the Index identifies the level of customer expectations, which determines how they compare competing brands. Illustrates the method with graphs showing expectations for athletic footwear, bottled water, computers, DVD players, mobile phones, online books and music, quick‐serve food...