... (communication of internal CSR vs communication of external CSR vs control). After providing consent, participants were asked to complete a series of questions to assess their ideology. They were then randomly assigned to one of the three experimental conditions. Each condition featured a mock-up...

... = 5.07, SD = 1.42; t(389.51) = −12.80, p < 0.001] with regard to congruence. Therefore, the manipulation of our experimental factors was successful. For details, please see Online Appendix B under the OSF. Before conducting our experiment, we tested our manipulation with a pre...

... were randomly assigned to one of four experimental groups and received two Instagram posts about eco-friendly accommodations (Figure A1 , Appendix 1). The posts were either labeled as sponsored (“Paid partnership with (brand)” and “#sponsored”) or not. In addition, the influencer reported altruistic...