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Keywords: Experimental design
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (4): 353–364.
Published: 11 November 2014
... at: karachan@hkbu.edu.hk © Emerald Group Publishing Limited 2014 China Advertising effect Consumer perceptions Experimental design Gender roles When I look at ads in China, I think about how marketing and people meet. Last year when I saw an ad in my local building, I thought...
