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Keywords: Experimental studies
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (4): 451–461.
Published: 13 November 2020
... 2020 Emerald Publishing Limited Licensed re-use rights only In-game advertising Regulatory fit Experimental studies Implicit influence Advertising to children has attracted significant academic attention during the past few decades (for recent reviews, see De Jans et al...
