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Keywords: Exploratory study
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Journal Articles
Parental awareness of new online advertising techniques targeting children: an exploratory study of American parents
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (2): 290–305.
Published: 20 May 2021
... identifying most of them by name. In addition, parents reported that, on average, most 11-year-old children would understand the purpose of these marketing approaches and that it was ethical to target children with them. Originality/value The results of this exploratory study offer researchers some key...
