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Keywords: Extended TPB
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Journal Articles
Baba Nyonya Peranakan ethnic food: exploring the effect of media influence and curiosity on consumption intention of the youth generation
Available to PurchaseMuhammad Nur Amier Zanzaizman, Siti Nur Syazaratul Syafiqah Sheikh Mohamed Safri, Muhammad Safuan Abdul Latip
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (5): 577–595.
Published: 27 June 2023
... influence Curiosity Extended TPB Youth generation Interracial marriages between immigrant Chinese and locals in the Baba Nyonya community have resulted in fusion recipes that combine Malay and Chinese ingredients and cooking techniques. Nyonya cuisine uses Chinese methods such as wok-frying...
Journal Articles
A longitudinal study on organic food continuance behavior of Generation Y and Generation Z: can health consciousness moderate the decision?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (5): 513–539.
Published: 16 June 2023
... Generations Y and Z Health-consciousness Extended TPB Longitudinal study Organic food continuance behavior Consumption patterns centered on a health-aware and eco-friendly attitude can lead to long-term economic growth, sustainability and a higher standard of living. Besides economic progress...
