...Minna Kallioharju; Terhi-Anna Wilska; Annamari Vänskä Purpose The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations of the mothers’ extended self and the kind of childhood...

...-oriented consumer culture. We investigate if the mothers we interviewed see their children as their extended self and actually are negotiating their own aesthetic capital through their children’s clothing. Design/methodology/approach In this study, we utilise 10 semi-structured themed interviews...