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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (4): 468–480.
Published: 16 November 2015
...Atefeh Yazdanparast; Mathew Joseph; Anita Qureshi Purpose – The purpose of the paper is to provide an initial understanding of the factors influencing and emanating from Facebook boredom. Specifically, the study addresses important issues such as reasons for liking and disliking Facebook...
