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Keywords: Family buying process
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Journal Articles
Pint-size powerhouses: a qualitative study of children’s role in family decision-making
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (4): 345–357.
Published: 05 November 2018
... 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only India Qualitative Children Interviews Family buying process Children are becoming consumers at younger ages and a variety of influences and experiences shape their own as well...
Journal Articles
Children's influence in family buying process in India
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Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (2): 161–175.
Published: 08 June 2012
...Monica Chaudhary; Aayushi Gupta Purpose The purpose of this paper is twofold: to categorize and rank products based on children's influence and to compare their influence on the different stages of the family buying process. Design/methodology/approach The study was based on an extensive...
