... of family holiday products and marketing should present a more nuanced imagery taking a more diverse approach to what “family” on holiday looks like. They could take up the challenge of depicting a broader range of family situations, also showing less harmonious moments, using humour, and showing...

... while holidaying. So far, research on family holidays has emphasized the nuclear family, largely assuming that holidays include a husband-wife-child(ren) constellation. However, family holidays come in many different forms, and this paper aims to focus on the under-researched issue of grandparents...

... Children's influence is becoming widely accepted across a range of family purchasing decisions. This paper considers the role and influence of children in family holiday decision making — an area which has been relatively under‐researched compared to other aspects of consumer behaviour...