...Aseesdeep Kour; Honeyka Mahajan; Neelika Arora; Nikita Dogra Purpose In an increasingly dynamic fashion industry, the need for sustainability and mindful consumption has become crucial. However, in the current academic literature, this concept remains speculative and needs to be explored...

...Nagaraj Samala; Bharath Shashanka Katkam Purpose Millennial generation is fashion inclined, interactive and informative social beings. They are very conscious of the brands they wear. Millennia seek, share, inform and exchange fashion brand-related information on social networking sites (SNS...

... theme issue, the focus of the article is on theorising consumption and care in the context of new motherhood. The article analyses why the babyfied and fashionable dog has become so popular and what the human–dog/animal–transgression is about. Findings – The anthropomorphised animal is an integral...

...Ji Young Lee; Holly Halter; Kim K.P. Johnson; Haewon Ju Purpose The purpose of this paper is first, to investigate young consumers' fashion disposition behavior, second, to identify motivations for their fashion disposition, and third, to identify emotional responses experienced during and after...

...Chamil Viranga Rathnayake Purpose This study seeks to examine the fashion consciousness of young consumers in the Southern Province of Sri Lanka, and to explain the impact of gender and education on fashion consciousness of young fashion consumers. Design/methodology/approach A survey design...

... being toward visual components and attitude is toward the advertisement, Aad. The key research questions concern the relationships between evaluative beliefs regarding visual components, Aad, and intentions to purchase fashion apparel. Findings The paper reveals that purchase intentions for most...

... materialistic rather than political. Outlines the key influences on young people: the celebrity culture, music and fashion, technology and innovation, and family and friends. Points out that brand loyalty is weaker than in the past, and that branding tends to hide sameness rather than indicate difference...

... Group Publishing Limited 2005 Children (Age groups) Europe Popular culture Fashion YOUTH TRENDS Children's trends in Europe Barbie Clarke, Kids and Youth and Editor of Young Consumers, surveys trends in technology and toys and reveals what s hot among European children LOOKING AT CHILDREN...

... In contrast just 13.3% spent time at fashion stores, and 8.3% at fast-food restaurants. The favourite sports were basketball (16.3%) and football (14.2 Travelling is popular at 6.1%. Browsing on the internet is liked by 5.9% of young people, and 4% like to play computer games. Despite some western and US...

... fashion doll, and Nutella means chocolate spread. The world children live in is a world of brands! However, brands have a very different meaning to this age group than to the adult market. When children up to the age of 8 or 9 talk about brands, they talk about the physical features of products...