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Keywords: Fashion involvement
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Journal Articles
Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility
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Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (2): 153–166.
Published: 10 June 2014
... purchase decision, fashion involvement, materialism, charitable/social cause involvement and past socially responsible apparel purchasing behavior. A two-step cluster analysis, employing Ward’s method and k-means clustering, was conducted on each participant’s factor scores on the four dimensions...
