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Keywords: Fashion renting
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Journal Articles
Investigating the determinants of using clothing subscription rental services: a perspective from Chinese young consumers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (1): 95–113.
Published: 24 October 2022
...-fashion leaders and encourage other people to try new styles and consume new products (Cho and Workman, 2014). During the past 10 years, fashion subscription retailing (Tao and Xu, 2018) and online fashion renting (Lang et al., 2019) have been rapidly adopted by Chinese consumers. Clothing...
