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Keywords: Female consumers
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (4): 462–482.
Published: 06 September 2023
... influencer’s credibility on female millennials’ purchase intention of beauty products. Design/methodology/approach To validate the research questions and hypotheses, data were obtained from young female consumers using an electronic self-administered survey questionnaire that was close ended. A total...
