... adult Food marketing Food advertising Health Digital Communication Power CIHR Project REF#183736 Food marketing is big business. An estimated $14bn is spent annually on food, beverage and restaurant advertising in the USA alone (“Food Marketing”, 2017), with market research firms...

...Kirsten Ellison; Emily Truman; Charlene Elliott Purpose Despite the pervasiveness of teen-targeted food advertising on social media, little is known about the persuasive elements (or power) found within those ads. This research study aims to engage with the concept of “visual style” to explore...

... strategies used to promote them. Design/methodology/approach – Content analysis was performed on 62 food advertisings broadcast on the main Italian national TV channels, focusing on target, representation of food consumption, number and gender of the main characters, visual and sound effects (i.e...