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Keywords: Food marketing
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Journal Articles
Food marketing to young adults: platforms and persuasive power in Canada
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 592–606.
Published: 23 February 2024
...Charlene Elliott; Emily Truman; Jordan LeBel Purpose Food marketing has long been recognized to influence food preferences, consumption and health, yet little is known about the nature and extent of food marketing to young adults – especially with respect to their real-world encounters with food...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 211–225.
Published: 09 October 2023
...Ulla-Maija Sutinen; Roosa Luukkonen; Elina Närvänen Purpose This study aims to examine adolescents’ social media environment connected to unhealthy food marketing. As social media have become a ubiquitous part of young people’s everyday lives, marketers have also shifted their focus...
Journal Articles
Picturing food: the visual style of teen-targeted food marketing
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 352–366.
Published: 11 April 2023
... the range of visual techniques used in Instagram food marketing to teenagers. Design/methodology/approach A participatory study was conducted with 57 teenagers, who used a specially designed mobile app to capture images of the teen-targeted food marketing they encountered for seven days. A visual...
Journal Articles
Food advertising on children’s television
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (4): 41–52.
Published: 01 September 2006
... a common goal – healthy kids. © Emerald Group Publishing Limited 2006 Food marketing Children Advertising Obesity Nutrition appeals Content analysis FOOD ADVERTISING ON TV Food advertising on children s television Jill Kurp Maher, Robert Morris University, John B. Lord, Saint Joseph s...
