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Keywords: France
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Journal Articles
Segmenting young adults through their consumption styles: a cross‐cultural study
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (4): 348–360.
Published: 22 November 2011
... in France and Turkey. To determine the consumption styles, the CSI scale was used. The data were collected from college students aged 18‐24 by a self‐administered questionnaire. To define the segments, cluster analysis was used. The segments are profiled by young adults' demographic characteristics...
Journal Articles
Perceived health value of ready meals and side dishes: regional and gender differences
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 204–215.
Published: 30 August 2011
... students in French and English Canada, the United States and France. Design/methodology/approach In total, 376 women and 324 men replied to a self‐administered questionnaire that included general questions on attitude toward health and specific questions on consumption frequency, perception of health...
Journal Articles
An ethnography of the transfer of food learning within the family
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Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (1): 67–76.
Published: 16 March 2010
... been assumed that the transmission of knowledge, know‐how, values and norms is from parents to children. However, children play an active role in family consumption patterns. For example according to Junium (2005) (cited in Brée, 2007) in France, children intervene in the family decision‐making...
Journal Articles
What is the meaning of “price” and “being expensive” for children?
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Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (3): 179–188.
Published: 29 August 2008
... Limited 2008 Prices France Children (age groups) Buying behaviour Psychology We first asked for parental consent. We explained to these parents that we wanted to talk with their child about consumption. Then, we personally interviewed children at home in order to be in a familiar...
Journal Articles
Teenagers, blogs and socialization: a case study of young French bloggers
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Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (2): 131–142.
Published: 13 June 2008
..., France came in fourth position as regards blogs (Journal du Net, www.journaldunet.com) and is the first European country in international rankings. However, it is difficult to assess the blogosphere in an accurate way. According to the audience rating institute Médiamétrie (www.mediametrie.fr...
Journal Articles
Advertising to children in France
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International Journal of Advertising and Marketing to Children (2004) 5 (3): 69–72.
Published: 01 June 2004
...Michel Béjot; Barbara Doittau Outlines French law relating to advertising to children in France, and the comprehensive system for maintaining advertising standards. Deals with the specific regulatory areas of pornography, tobacco and cigarettes, alcohol, and other products like medicines...
Journal Articles
In‐school marketing in France: the teachers’ perspective
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International Journal of Advertising and Marketing to Children (2003) 4 (1): 35–42.
Published: 01 January 2003
... of legitimacy. Considers the issues involved of neutrality and bias, and of commercial values in relation to social values. Concludes that the teachers felt that they had not been trained sufficiently to take full advantage of the increased scope for SEMs. France Schools Marketing Teachers © MCB UP...
Journal Articles
National or supra‐national? Teenagers’ feelings of belonging
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International Journal of Advertising and Marketing to Children (2003) 4 (1): 55–64.
Published: 01 January 2003
...Christine Roland‐Levy Examines how French teenagers have reacted to the replacement of France’s national currency by the euro, comparing their attitudes six months before the change with those afterwards. Aims to show how a new social representation is built up from individual attitudes shared...
