... Licensing Family life Franchising Lifestyles LICENSING Licensing: food for thought The partnership of licensed promotions and food products has been a successful one. However, concerns about marketing to children, particularly of food products high in fat, sugar and salt, have resulted in a turning...

... blockbusters, and this reflects the value that families now put on shared entertainment experiences: “The Simpsons” for example appeals to parents and children alike. Shows how this has also led to the rise of the franchise: Hollywood has increasingly built film licences into brands in their own right...

... desirable, these goods can engender disappointment, bullying and even crime. © Emerald Group Publishing Limited 2005 Children (Age groups) Marketing Licensing Family life Franchising LICENSING What kids and parents really think about licensing Andrea Geeson from Vox Pops International...