... children with the product itself. For this, the object has to be fun, and using mass-culture and licensing is an easy means to develop this address. There are different kinds of rhetoric of fun. Using the analysis of Cross, this paper seeks to discriminate between the rhetoric of cute (using the example...

... Websites Information Educational Entertainment Fun K e y w o r d s : Children's Websites, Information, Educational Entertainment, Fun Philippe Coen, I.D.E.AL, 25 rue Henri-Monnier, 75009 Paris, France Tel. +33 6 09 443685, Fax: +33 1 47 221206, Email: coen@ideal.org PAPER RESEARCH Kid Marketing...

...Jantien Belt In the Netherlands school is the second most important place, after television, for passing on addresses of children's websites. Websites should include not only an educational part but also a ‘fun’ section. When children use a particular website in school for classwork...

... the medium unwisely. This article sets out a system for ensuring content is developed in such a way that children are pleased to receive it. © MCB UP Limited 1999 Ezine Email Children Education Fun Learning Communication Communicating with Kids Keywords: Ezine, Email, Children...