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Keywords: Gaming
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Journal Articles
International Journal of Advertising and Marketing to Children (2001) 2 (4): 287–293.
Published: 01 January 2001
... Generation X Generation Y Marketing Authenticity Gaming Work Trends Post‐modern Generation Globalisation CASE STUDY Keywords: Teens, Generation X, Generation Y, Marketing, Authenticity, Gaming, Work, Trends, Post-modern Generation, Globalisation Sean Pillot de Chenecey, Captain Crikey Ltd, 54...
