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Keywords: Gen-Alpha
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (4): 568–584.
Published: 01 May 2025
... or adolescents. However, very little information is available about the future consumers, known as Gen-Alpha. Currently, minors, however, contribute significantly to families’ purchasing decisions. Therefore, the purpose of the research is to explore and offer valuable insights into Gen-Alpha’s buying behaviour...
