Skip to Main Content
Keywords: Gender differences
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (4): 310–325.
Published: 22 November 2011
...Matti Haverila Purpose The purpose of this paper is to investigate cell phone use and broad cell phone feature preferences among youth in Finland. Of particular interest is the issue of gender differences regarding the behavioral aspects of the cell phones, and their conceptualization. Design...

or Create an Account

Close Modal
Close Modal