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Keywords: Gender differences
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Journal Articles
Behavioral aspects of cell phone usage among youth: an exploratory study
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (4): 310–325.
Published: 22 November 2011
...Matti Haverila Purpose The purpose of this paper is to investigate cell phone use and broad cell phone feature preferences among youth in Finland. Of particular interest is the issue of gender differences regarding the behavioral aspects of the cell phones, and their conceptualization. Design...
