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Keywords: Gender preferences
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (3): 219–235.
Published: 16 August 2019
... character gender preferences in a casual game, while most prior studies have examine preferences in massively multiplayer online role-playing games. In a study of younger players, Greenberg et al. (2010) surveyed elementary, middle and high school and university students (n = 692) using...
