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Keywords: Generation Z (gen Z) consumers
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 607–624.
Published: 26 February 2024
... the influence of emojis when used in marketing communications by brands, which are aimed at gaining customer engagement and the intention to purchase from their targeted market among young consumers, such as the Generation Z (Gen Z) cohort. Emojis Digital marketing communications Generation Z (gen Z...
