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Keywords: Gioia method
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 211–232.
Published: 06 November 2019
... research approach using the Gioia method has been used to develop broader themes for discussion. The authors have also proposed a model for engaging young consumers for religiously sanctioned dietary products. Findings The paper provides empirical insights into the interplay of identities and value...
