Keywords: Girls
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 357–366.
Published: 16 November 2012
...Kara Chan; Yu Leung Ng; Russell B. Williams Purpose A qualitative study by autovideography was conducted to examine adolescent girls' negotiation of their gender roles through the consumption of advertising images. This paper aims to document the study. Design/methodology/approach In total, 20...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (1): 66–81.
Published: 15 March 2011
...Kara Chan; Birgitte Tufte; Gianna Cappello; Russell B. Williams Purpose The present study aims to examine girls' perception of gender roles and gender identities in Hong Kong. Design/methodology/approach A total of 16 girls aged 10 to 12 were asked to take pictures from the media that could...

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