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Keywords: Government support
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (4): 507–527.
Published: 17 March 2023
... are likely to be concerned about the future. Thus, this study aims to examine the factors affecting the college students’ GCB and the moderating effect of government support to provide new evidence from college students in China. Design/methodology/approach In addition to environmental knowledge...
