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Keywords: Green consumer behavior
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (3): 226–242.
Published: 15 August 2016
.... Instead of focusing on mass media campaigns, the study highlights the importance of “personal” social networks to curb the environmental issues plaguing their respective countries. Originality/value The current study extends the literature on millennials’ green consumer behavior by exploring...
