Keywords: Green consumption
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 280–295.
Published: 29 June 2018
... and behaviors among millennials depends on individual and personal characteristics. In fact, green consumption behavior may be influenced by general characteristics that lead to different motives to engage in green behavior. The following section examines four important characteristics of this generation...

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