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Keywords: Green consumption behaviour
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (4): 528–553.
Published: 06 May 2024
...Iddrisu Salifu; Francis Arthur; Sharon Abam Nortey Purpose Marine plastic pollution (MPP) is increasing in recent times because of the high usage of plastic products. Green consumption behaviour (GCB) gaining attention as effective approach to achieving sustainable source reduction of plastic...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (4): 507–527.
Published: 17 March 2023
...Pick-Soon Ling; Chee-Hua Chin; Jia Yi; Winnie Poh Ming Wong Purpose Green consumption behaviour (GCB) has been advocated to mitigate the environmental consequences of traditional consumption patterns. Besides the current circumstances, Generation Z college students are a sizable consumer group who...
